On June 11, 2020, Ram Truck started the production of the second phase of the "Built to Serve Edition" trucks. This production is taking place at Ram's Sterling Heights Assembly Plant in Michigan.  This innovation by Ram is to celebrate America's five land, sea, and air-based forces. The Ram brand has chosen the popular Ram 1500 pickup truck to be the one to be improved upon. The second phase of the "Built to Serve Editions" offers a theme that features ceramic gray and patriot blue colors on the exterior. On the other hand, the interior was made with black color, accompanied by light ambassador blue stitches.  

According to the Head of Ram Brand, FCA-North America, Mike Koval, "Ram truck owners, whether civilian or military, are familiar with the 'Built to Serve' adage as it's something we strive to build into every truck and the van we produce." He reiterated that Ram would continue to honor people who have to serve or are serving in the United States on a high level. The second phase of this limited edition has begun to roll out since Flag Day, June 14. Ram has said that a new "Built to Serve Edition" model will launch every three months.

These new trucks come with many features that make them stand out in interior and exterior designs. The exterior of the traditional Ram 1500 has been made to be much more stylish. It now comes with 20-inch aluminum wheels with a professional gray finish. The front ends have an all-black grille and surround black bumpers and black-bezel premium lighting. In the interior, the "Built to Serve" Ram trucks feature corresponding colors representing five military branches.

The embroidered Velcro panels that come with each front seat show the owners' military pride. Every Ram "Built to Serve Edition" truck has been made ready for action. It features a loaded 4 x 4 off-road accessories including all-terrain tires, fuel tank skid plate, front suspension skid plate, and many more. This truck is one to have if you have a passion for the military, and you want an excellent vehicle performance. 

At Rocky Top Chrysler Jeep Dodge Ram, we surpass your expectations regarding the vehicles in our inventory. Our collection of new and pre-used Dodge, Ram, Jeep, and Chrysler models is second to none. We are located in Kodak, TN. We can also be easily accessed if you are in Sevierville, or near Morristown, TN. Visit our Ram dealership near Knoxville, TN today to find the vehicle that best fits your style. Our knowledgeable staff will always be ready to assist you.